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A select set of consumers are driving business so far in 2025.
January 9, 2025
By: Melissa Meisel
The beauty industry’s resilience continues to shine—and a select set of consumers are driving business so far in 2025. According to Larissa Jensen, global beauty industry advisor, Circana, among CPG and prestige retailers in the U.S., beauty outperformed total store sales across the remaining industries in 2024 – and in many cases drove stronger total store growth – showcasing that when beauty performs well, other industries rise. Even as economic sentiment declines, U.S. consumers conti...
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